Our Mission
Our mission is to empower homeowners with seamless, transparent, and innovative solutions to unlock the full potential of their home equity. We provide tools to generate income, enhance financial control, and offer the convenience of in-house home sales, ensuring a streamlined and stress-free experience for your financial future.
EQTY LYFE is here to help homeowners access wealth, not take it away.
We offer a revolutionary approach to home equity, enabling homeowners to access liquid cash from the equity tied up in their homes. This cash can be used for significant life expenses such as medical bills, education, home repairs, or other urgent needs. What sets us apart is that we don’t just help you access your equity—we’re also working to offer a unique opportunity to generate income from it, giving you the ability to do even more with your equity.
EQTY LYFE provides homeowners with a seamless, transparent, and efficient solution. We’re also developing innovative ways to help you generate income from your equity, giving you more control over your financial future. Additionally, we offer the convenience of selling your home directly through us when the time is right, so you don’t have to go through outside channels—we can handle that in-house.
The Problem
U.S. homeowners hold trillions in untapped home equity, but many struggle to access it due to high qualification barriers or lack of knowledge. Traditional options like HELOCs and home equity loans often have strict credit and income requirements, and many homeowners avoid monthly payments or high-interest refinancing. Our team witnessed this in the lending industry, where clients couldn’t qualify for traditional products to address urgent needs like medical bills, college debt, or future planning.
Our Solution
Our founders created a better way for homeowners to access equity without debt, monthly payments, or strict qualifications. Their Home Equity Investment (HEI) offers a lump sum in exchange for a share of the home’s future value—no monthly payments, credit checks, or income requirements. Homeowners can use the funds freely, stay in their homes, and buy back the investment anytime, penalty-free. With rising rates and tight lender rules, millions struggle to unlock their equity, leaving their cash trapped.
EQTY LYFE
EQTY LYFE was named when one of our team members, inspired by the music industry, envisioned a fresh, easy-to-understand solution. With that inspiration our founding member decided to brand the company EQTY LYFE—a name that reflects the idea that the equity in your home is your hard-earned money, and you should be able to enjoy it in your life.